High 5 for A5

Purple paper hang on rope, yellow clothes pins, daisy flowers

As a team exercise, we went through our homes over the past few weeks and jotted down each touch point with either an A5 custom branded product or marketing material we happened to pick up and read from our mailboxes.

We were surprised to learn how many items we interact with on a weekly basis that come in an A5 size.

A5 is by far the most popular size to print on, so we thought we’d share our personal findings with you on why we’re giving a High 5 to the A5.

Vector Flyer A5 template

Marketing material

This observation was the most obvious, but we were amazed at how many branded pamphlets swept through our mailboxes over the week. We counted an average of four per household in a week advertising mostly local businesses, but we also found national brands using this format size for A5 folded leaflets and weekly special offers. What we also noticed was the depth of the colours used for the marketing material. They really delivered impressive brand ‘intensity’.

Notebook, diary covers set

Diaries and notebooks

Without generalising age inclinations, there may be some people in your home who still use a printed diary. If you have school going children, no doubt you’ll have one (or 10 for teenage girls) lying around, including some that you may still even have to sign. Some of these in the homes we went through had specific brands of either schools or businesses.

A5 notebooks were also an incredibly popular discovery with this exercise. Not only as material to draw in for younger children, but as fridge calendars, notebooks for coursework and embossed, branded A5 leather notebooks.

Vintage wooden binder placed on the table

Binders

Binders seem to be remarkably popular in business. Some of our (let’s call them) research candidates are from the legal, construction and medical fields and we were surprised to see how much institution, compliance and even medical information was presented in 3 ring and 5 ring binders. Some were colour branded vinyl, some were made from polypropylene and some were great quality A5 leather binders. (These were mostly for bespoke or exclusive industry events and conferences, but still worth noting.)

Card with envelope placed on a wooden background with Eucalyptus plant

Envelopes

This discovery was an interesting one for us. Of the envelopes we received through our mailboxes, one in every four was an A5 envelope and all were branded. We agreed that the A5 envelopes tended to stand out from their smaller envelope siblings.

So to also give a High 5 to the A5, contact our team of printing and custom branding experts and find out which printing solution will be best for your business.

Read more custom branded product articles.

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